![]() Full disclosure, I paid retail price for this bottle, so when you read my opinion on pricing please understand that I’m not blowing smoke. I have no desire to change that for Master’s Keep or any Wild Turkey release. But, if you look back on my years of reviews, I’d argue I’ve landed on both sides of the coin. Being a diehard Turkey fan writing a Turkey based blog, it’s only natural to assume I wear blinders. And to some, the favorable reviewer is either “on the take” or has questionable motivations. It seems when someone gives a favorable review to a whiskey that’s considerably expensive – particularly a brand or critic you don’t care for – it must be hype-driven. We’ve all used it – sometimes positively, but more often than not, negatively when related to bourbon. ![]() Reading over the video’s comments, I gathered a strong sense of distrust for the state of premium whiskey in 2023.Īnd then there’s the word … hype. I’ve already seen one YouTube video where the reviewer expressed strong feelings of disapproval after tasting Voyage – going so far as to say he was “pissed off” about the money spent. I suppose some of it is pressure the last thing I want is to convince someone to purchase a $275 whiskey and end up dissatisfied. ![]() There are factors that surely play a role, such as a noteworthy price increase for the series and the decision to go with a rum finish this year, but neither I’d consider a roadblock. Of all the Master’s Keep expressions to date, Voyage has proven itself the most difficult to cover.
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